Date: 2 weeks ago   Category: Hi-Tech

YouTube expands opportunities for earnings on the platform


YouTube adds new opportunities for authors of video to earn money. As the company and its users seek to become less dependent on advertizing.

New functions include additional parameters of a subscription, additional trade partners and one more way to receive comments during strim. The Informant of Tech reports about it, referring to The Verge.

Similar functions of direct monetization, according to the executive director of YouTube on products Neil Mokhan, already began to bring money for "thousands and thousands of channels". In particular, Super Chat on YouTube is the service allowing the audience to pay for attachment of comments on broadcastings on the air - becomes the growing income source for authors of video from the moment of its start in 2017. During the presentation on VidCon YouTube declared that more than 90,000 channels use Super Chat, with some strima bringing more than $400 a minute. "For more than 20,000 channels on YouTube Super Chat is the main means of receiving income now", - Mokhan tells.

For the last few years of YouTube expands ways by means of which creators can earn money directly from the audience. On last year's VidCon the hosting presented new opportunities and membership that allowed some channels to sell t-shirts and to suggest to buy subscriptions. Similar functions can facilitate concern about disappearance of advertisers as it sometimes occurs against the background of contradictory events. These functions also allow YouTube to compete with such platforms as Twitch and Patreon which especially succeeded in providing receiving money to creators of new ways better. According to Mokhan, successful users of YouTube receive from from hundreds of thousands to millions of monetary units a year on YouTube, and the number of authors in this category grew by 40% in a year.

Within the aspirations directed to helping creators to earn more money YouTube adds new partners in sales. Now authors who cooperate with Crowdmade, DFTBA, Fanjoy present also to Rooster Teeth, will be able to insert the field under the videos where the audience can look through products which they offer. YouTube also adds new function to a chat under the name Super Stickers which fans can buy during broadcastings to express gratitude. Upon purchase in a chat there will be a big animated sticker.

Also extends membership on YouTube. Channels which can use membership will be able to offer subscription levels to five different price categories with different privileges now. It does this function even closer to Patreon that also allows creators to offer subscribers a number of levels of membership. Mokhan says that the purpose consists in creating opportunities for his authors to form community. "And also, of course, opportunities for creation... real global business". Each blogger is own economic engine, speaks about

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