Date: a month ago   Category: Sport

The UEFA starts the open digital OTT platform


The UEFA.tv service originally will provide to fans own programs and plots on the basis of the archive which is brought together in 60 years of history of the European soccer. New service will become the house for the junior, women's and futsal UEFA tournaments which will be widely covered on the air in the corresponding markets. At last, the platform will promote advance of all UEFA tournaments and will offer exclusive access to a football behind the scenes, an interview and various additional content. All videos well after free registration. Fans will be able to watch the UEFA tournaments even if in the territory of their accommodation nobody bought the right for display of matches.

Since the next season Bundesliga will become the first national championship presented on the new portal of UEFA. The UEFA and the German football league (DFL) concluded the partner agreement. According to it, on the strimingovy platform the certain canal of Bundesliga will appear. The service will become available since launch of service. It will include reviews of a tour on Mondays and such programs as Bundesliga Special focused on the international audience. The archive of the best games of Bundesliga and unforgettable matches of the Champions League of UEFA with participation of the German clubs will be available.

"A digital landscape evolves. We have to foresee these changes and react, - the president of UEFA Alexander Cheferin said. - The UEFA is the innovative organization. The new platform will make soccer and our tournaments even more available to fans worldwide. Partnership with Bundesliga - the next example of unity of the European soccer. It clearly demonstrates our desire in the future to share opportunities for advance of our sport".

"Use of media constantly changes, - the executive director of DFL Christian Seifert told. - The new strimingovy service UEFA is very timely step for coverage of football fans worldwide. Especially youth audience".

"From the moment of foundation of DFL supports and starts innovations in the field of technologies and media. We are glad that became the first partner of the project among national leagues. Thanks to it, in the future even more people will become interested in Bundesliga worldwide", - Seifert added.

C of launch of service content of Bundesliga on UEFA.tv will be available in such leading European markets as Great Britain, Spain, Italy, Poland and Turkey and also in the Middle East and in Africa.

of UEFA.tv will not compete with TV channels. Will supplement more likely, them, using a wide range of the video records available to UEFA, including archival videos, the postponed matches, video magazines, video from futsal, women's and amateur tournaments. Besides, 55 national associations UEFA will be able to use the new platform for increase in global coverage and the recognition.

the UEFA.tv Portal is available to the address www.uefa.tv and also in mobile applications to iOS and Android.

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