Date: a week ago   Category: Moto

The S Materico Ducati Diavel 1260 motorcycle is presented within a Week of design in Milan


The round table on Milan week of design gave the chance to the Ducati brand to present modeling process which led to the birth of new Diavel 1260 and to share the passion to beauty and innovations in design with other main characters.

Design and identity of motorcycles were always the main value of Ducati that clearly demonstrates participation of the company in Milan week of design. Powerful, brawny Diavel 1260 symbolizes impudent, far-sighted process, from here and an action of the Bologna producer of the motorcycles "Beautiful Courage / Pensive Design".

the Scene for this attractive meeting became the new restaurant and constant showroom The Manzoni founded by the famous British designer Tom Dixon who decided to open new "casa Milanese" [The Milan house] there is a place to admire its creations in a dynamic situation of restaurant - during a Week of design.

during the action which participants became the director design of the Ducati center Andrea Ferraresi, the head design of the Automobili Lamborghini center Mitya Borket, the director of research and to developments of Pirelli of Piero Misani, the Director of Zaha Hadid Design - Woody Yao and Makh Kutay and also the founder of WDS Concept Design and the former chief designer of VW Group Walter De Silva and the owner of The Manzoni Tom Dixon, were discussed subjects of industrial design, creativity and architecture. Each of participants of a round table shared the creative approach with audience of journalists, guests and VIP-persons. During the discussion there were important concepts, and participants emphasized that for achievement of balance in design it is important to reach the correct compromise between esthetic aspect and the purpose.

Specially on this occasion for Ducati presented the exclusive conceptual S Materico Diavel 1260 motorcycle which will be shown in Manzoni for all Milan week of design, and then will go to the first World Fair of artists and designers of the MOARD motorcycles which will take place in Milan from May 3 to May 5 in Palazzo del Gyachcho.

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