Date: a month ago   Category: Society

The European Court of Justice did not recognize three strips of Adidas as a trademark

The dispute between Adidas and the Belgian company BVBA became the reason of trial.

the European Court of Justice of general jurisdiction refused to Adidas concern to recognize as the protected trademark three parallel strips.

According to the decision, the concern could not prove that three strips going in any direction have enough characteristics. the court gave

as one of arguments that provided to Adidas as examples the logos executed in various color options: both black strips on a white background, and white strips on a black background.

of Prichina of judicial proceedings became a dispute between Adidas and the Belgian company Shoe Branding Europe BVBA using two parallel strips as a logo. To achieve the ban on use of this logo, had to confirm to Adidas that its own logo is the protected trademark.

the Representative of Adidas already said that only the certain combination of three strips whereas other combinations are still the property of concern does not fall under protection.

Before Adidas already tried to oblige to change BVBA its logo for footwear (two black slanting strips on a white background). Adidas claimed that the log is borne a strong resemblance by their trademark, but in 2009 BVBA protected the right for the logo in court. Since then the parties continue to have legal proceedings.



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