Date: 10 months ago   Category: Culture

The dancer Sergey Polunin has acted in the advertizing campaign of Balmain: video


Star of a world ballet stage Sergey Polunin has become the face of advertizing campaign Balmain - in network the first shots with him have appeared. The creative director Olivier Rousten has conceived to build an autumn and winter campaign of the French fashion house around the idea "the world as a musical instrument".

the famous representatives of art and show business have helped to Realize a plan to it: actress Milla Jovovich, singer Charlotte Lawrence, James's rock artist Bae, SU models Ju Pak and Daphne Guinness. And now enfant terrible of the modern ballet Sergey Polunin also has joined them. he appears as

In a 17-second roller created by the director Jake Nava in a dark olive jacket, a flickering top and brilliant trousers - all in the spirit of Balmain.

Sergey and cooperated earlier with giants of the fashionable industry - was a person of the campaigns Marc Jacobs and Diesel. And summer of 2018 it became known of his participation in shooting of the calendar of Pirelli.

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