Date: 2 weeks ago   Category: Hi-Tech

The chairman of Sony told why the company will for the first time pass E3


In November of last year Sony declared that in the 2019th E3 - for the first time for 24 years
of
of existence of an action will pass. The official reason at that time - studying of different ways of interaction by the company with fans into which the most known game exhibition does not fit. Today there were new details about the decision of the Japanese corporation: if in brief, then the show lost relevance.

in an interview to the website of CNET reported about it the chairman of Sony Interactive Entertainment Worldwide Studios Shawn Layden. According to him, in 1995 when there passed the first E3, the action helped the arising game industry. In those far times the exhibition was necessary mainly to sellers of video games which looked for new games for the shops, and to the journalists telling about novelties.

the Internet became so available Today, as sellers, and journalists are not the main driving force of E3 any more. Besides the exhibition annually takes place in June - after a season of purchases for retailers. And Sony has a February action of Destination PlayStation where all retail sellers are invited. Therefore one of the main reasons for refusal of E3 Layden calls

the invariance of an exhibition - in recent years the action did not manage to adapt to the existing realities, having remained "a trade exhibition without special trade activity".

One more occasion as Layden reports, became an action format. Now E3 is a source of big announcements - this format not always corresponds to the current strategy of Sony. Some time ago the company decided to release the smaller number of games, but to spend more time for their development as a result to release really large entertainments. Therefore on E3 2019 developers there is nothing to represent - all not announced projects are not ready to public demonstration yet.

Layden added that for maintaining relevance organizers of E3 need to reconsider cardinally the idea of the exhibition, having made it similar to Comic-Con. As he considers, the format of the festival devoted to video games where developers contact to gamers closer can refresh the outdated concept of an action.

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