Date: 7 months ago   Category: Hi-Tech

The bank has started advertizing in the form of very long promo code in online store. All to attract youth


To buy clothes in ASOS at a discount, users should reprint a code.

the French bank Boursorama has started advertizing in the form of a long promo code in ASOS online store. The brand positions itself as the cheapest Internet bank for youth.

of Boursorama and the creative agency Buzzman understand that the youth doesn't pay attention to advertizing, especially to announcements of banks. In view of this problem they have decided to inform audience of the message through a promo code.

of WeAllKnowThatYoungPeopleDon'tReadAdvertsForBanks SoJustToSayThatWeAreTheCheapestOnlineBankForYoung ClientsInsteadOfPublishingAnAdThatYouWouldn'tHave ReadWe'reSayingItInThisVeryVeryLongDiscountCodeThat YouAreGoingToHaveToRetypeToGetYourClothesCheaperOnASOS

Translation: "All of us know that the youth doesn't pay attention to advertizing of banks. Therefore we will just note that we are the cheapest Internet bank for young clients. Instead of publishing the announcement which you wouldn't read we write about it in very much long promo code which you are going to reprint to buy clothes at a discount in ASOS".

of Boursorama has placed outdoor advertizing at the universities and colleges and also has published announcements in the French printing editions. To buy clothes in ASOS at a discount of 20%, users should reprint a code. Possibly, in Buzzman have thought up it that people have read the text.

the Promo code is available since November 5. Only the French users can apply it.

Before Boursorama and Buzzman have released an advertizing trailer of the thriller about the daredevil who has pressed banner advertizing.

URL:




Today

just now

As notes The Daily Mail, the positive effect can be seen if to eat at least two portions of yogurt a week. Such volume of consumption of yogurt reduced risk of development of polyps in intestines almost by 20% and risk of regeneration of polyps in cancer tumors - for 26%. the Staff of Medical school of the University of Washington considers that...

just now

Vera Brezhneva went on the paradise vacation to Italy, having lit an ideal figure. the Famous Ukrainian singer Vera Brezhneva, Konstantin Meladze's wife who now often acts in Russia shared with foll...

just now

12 Minutes are mix of "croissant" and quest in point-and-click style where the main character who got stuck in temporarily? й to a loop, it is forced to worry over and over again the same 12 minutes....

just now

The Ukrainian singer Nastya Kamenskikh (NK) who married the showman and the musician Alexey Potapenko (Potap) showed a juicy roller in network. On Potap and Nastya's joint video lovers pose in a bed...

just now

The USA accused the girl of murder of the best friend. For commission of crime the stranger on the Internet offered her 9 million dollars. As reports to the Air Force, 18-year-old Denali Bremer ente...

just now

The U.S. Senate carried out the closed hearing on a problem of the unidentified flying objects (UFO). Writes Politico about it. according to the edition, representatives of Naval Forces reported to the Senate about unknown objects in the sky which the American pilots met. As was told by the representative of senator Mark Warner, the congress se...

just now

As earlier our website reported, the married couple from Nikopol and their child died in terrible accident on Hersonshchines participation of the police officer from the Crimea. Today to the police of...

just now

Incident happened on June 19 in Holodnogorsky district. At 9 in the morning near a forest belt there was a 51-year-old man. Suddenly he was attacked by the unknown armed with a stick. The malefactor b...