Date: 2 months ago   Category: Hi-Tech

Smells slightly of Lebedev: Rozetka has carried out strange rebranding

On Friday, September 14, the largest online hypermarket and маркетплейс Ukraine Rozetka has carried out rebranding, having changed identity. Also I have right there run into mountains of criticism. "We know

: better than our logo there is almost nothing. But we feel that time to move forward... Time to fix these changes therefore we have updated our visual style has come, having left a favourite logo recognizable and native", - it is said in the statement of a brand.

New identity of Rozetka - we watch and we estimate online:

Is reported that development was conducted the whole year and the Ukrainian branding agency of Fedoriv which was responsible for appearance of the popular domestic brands "Nova Mail",, Oschadbank and others was engaged in it. New design of "Socket".

Offline the presentation of a brand is planned for September 17. Up to this point in the company abstain from comments. However for Rozetka it was made by the leaders of opinions who have cruelly crushed new identity.

Dispersion of opinions about new ravines left wide - from Adok... to "That it for". .

were also others - expanded options:

It seems that they weren't updated, and before factory settings everything have thrown off

of any positive review... such feeling that the first of April
it is similar at us domestic лебедев it was got! PEREMOGA!

of Heytit is already possible for ugly ravines - or to wait for the reddot?

the Main claim is not modern ravines, and something from the 90th. In principle, looking at the updated green mug of online giant, it is difficult not to agree with it.

parallels with the famous Russian designer Artemy Lebedev whose studio essentially creates slag disgusting ravines have Also been drawn, and then furiously and pathosly protects them.

However, were the few to whom new ravines has pleased, among them - employees of the
the Brand manager of Rozetka Andrey Kowalewski is proud of the work:




just now

During an unknown mistake users faced independent removal of the SMS. introduced November updating of the software of Google Pixel 3 in the device not only new functions, but also problems. Instead...

just now

According to The Telegraph, Chelsea is ready to rent the 32-year-old defender. Harry Chelsea's Contract works until the end of this season, however in the London club, obviously, will not continue c...

just now

The deputy minister concerning "temporarily occupied territories" Yury Grymchak flew into a rage on air of 112 TV channel, the correspondent of Politnavigator tells. In studio during live broadcast from Odessa the correspondent of TV channel asked locals about how, according to them, to finish the conflict on Donbass. "As-as - to change the pow...

just now

The Italian Napoli is interested in acquisition of the midfielder "Athletics" Iker Muñain, Football Italia reports. according to a source, Neapolitans already began negotiations with the agent of th...

just now

Today, on November 14, in Nikolaev the deputy chief of department of control and supervision of improvement of city department of internal financial control, supervision and anti-corruption and its intermediary - the business owner for extortion of a bribe of 5000 dollars are detained. employees of the Nikolaev local prosecutor's office No. 1 and...

just now

On a plot, two married couples decided to exchange partners to diversify intimate life. The provocative decision is wrapped for all heroes in unexpected experience that affects their outlook. Conseque...

just now

Two news almost at the same time has come from Italy: Forward Racing which will represent MV Agusta in the World Cup in Moto2, declared signing of the contract with Dominic Egerter. And the manager of...

just now

Habit force at the person is so big that over time it becomes for him requirement, and this fact without fail has to consider world automotive industry. However in some foreign markets the approach to...