Date: 7 months ago   Category: Hi-Tech

Samsung releases the worst gadgets on design: in what the reason


Why the Samsung company doesn't listen to the employees and does that has got

the Verified appearance means that the producer has also spent many forces for bringing to an ideal and design of a gadget in general. Besides program bugs can be fixed later, but mistakes of the designer will remain with the device until the end of his life cycle.

Site editors of Fast Company have decided to understand why the design department of Samsung isn't perceived seriously, and devices are far from that being called beautiful. Have connected Kevin Li to discussion - the former head of grocery strategy and design in Samsung Design America.

"I saw improbable prototypes and concepts", - Li says. If similar products have entered the market, other players for certain would go bankrupt. But for the 18-month term of his career in the company, Samsung it wasn't succeeded to start any grandiose project.

the Main problem of the companies of Silicon Valley are pipe dreams and fantastic concepts. Design studios project gadgets with nonexistent technologies, for example, hours for which powerful batteries are necessary, without investigating the market. You won't tell it about Samsung - the company has information practically on all technologies and the designers employed by the company get access to this information, but continue to dream of unrealizable products. Gadi Amit has worked

in Samsung and other Korean companies more than 20 years. He has described the atmosphere soaring in the company as "authoritative".

In the USA, for example, model of consumption is arranged in such a way that the companies show and foresee what is required to the client. In Korea if your client the big company or the state, you have to be ready that the client will state the whims and whims. And you should obey.

of Li says that it doesn't see that the company has changed the approach. He considers that it is work of third-party studios - to learn to prove the position and to use Steve Jobs's method, explaining the ideas.

"Nobody has dismissed me for such approach yet", Li says, addressing studios, - therefore it is your problem. I don't say that you need to fall in love with kimchi (the Korean dish, - primas of an edition), but you the designer. Therefore learn to think creatively within the framework delivered to you.

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