Date: 6 months ago   Category: Auto

In what Toyota surpasses Mercedes-Benz and BMW


Analysts have made the rating of cost of brands of this year of the international agency Interbrand. From the automobile companies first place was won by Toyota with result in 53,4 billion dollars, having raised from last year indicators by 6%. But for Japanese it became a habitual state of affairs: the producer is at top of world charts 15 years in a row.

Frankly speaking, researchers took into account not only auto makers: for drawing up rating all firms "playing" in the arena of the world market have been considered. So in the general chart of Toyota has received the seventh place. The digital giant Apple has got the first with assessment in 214,5 billion dollars. But we will tell

only about cars. In this segment after Toyota two German brands have got into top three: Mercedes-Benz (48,6 billion, 2%) and BMW (41 billion American dollars? 1%).

to make charts of trademarks, experts have analysed financial performance of goods and services of the companies and also as far as company badge influences making decision on purchase. Analysts haven't forgotten to consider also whether demand and by that to increase profitability can give rise to this or that brand.

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