Date: 3 months ago   Category: Auto

Ford changes the development strategy


The Ford company loses the positions in the markets, key for itself: China, North America and Europe. In the universal rating of the leading car makers she only whose global sales fall

blames the Management of the company for all the strategy of One Ford and considers her not only outdated, but also not given any advantages in development of a brand. The concept of One Ford has been developed in 2006 by the head of the company of that time Mark Filds. He managed to save Ford from bankruptcy, to reduce costs and also to reduce the number of platforms from 27 to nine.

the New head of Ford James Hekett has said that the new development strategy is based on One Ford. She means the next reduction of platforms: from nine to five. Four of them are intended for cars with internal combustion engines. Rub from them with the bearing body, and the fourth - frame with the basic drive on back wheels.

According to Hekett's plan it has to increase overall performance of Ford by 20-40 percent within the next five years for which Ford intends to save to 25,5 billion dollars. The cycle of creation of new models has to decrease by 20 percent.

the Company has already refused sales of automobile models in the house market, and by 2023 two thirds of model scale of Ford will make crossovers, SUVs and pickups. At the same time only 11% will fall to the share of cars. And most of them will be presented in segments of bonus cars. I intend to develop the budgetary models of Ford together with partners. The revived Ford of Territory representing the modifed Chinese JMC Yusheng S330 crossover became first "swallow".

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