Date: 4 weeks ago   Category: Auto

Continental unites with the Russian bloggers for demonstration of advantages of "clever economy"


To disclose advantages of the concept of the "clever economy" developed by specialists of Continental concern within the corporate ecological program, the Russian division of Continental Tires Rus organized special activity with participation of popular bloggers Elena Lisovskaya (The Fox Drives project) and Sergey Stilov during whom on the example of the new premium tire Continental EcoContact 6 high technologies of the German producer of tires were shown.

of the Action were organized at the beginning of spring before the next seasonal replacement of tires and passed in a game format counting on the motorists combining passion with prudent approach and realizing that initial investments in hi-tech tires from the "eco-friendly" range Continental in the future pay off significant economy. Today the Russian representative office of Continental declared completion of an action and summed up its results.

of the Action attracted more than 11 million participants among whom about three first, second, third and fourth places were played. Alexander from Moscow became the first successful player and the winner following the results of a pilot stage of the project. He, as well as two other winners, won the first prize - arrivals on the training ground of Jaguar Land Rover Experience with delivery of the certificate on passing of a course of increase in driver's skill on the sports Jaguar F-Type car. Also the participant of the action had an opportunity to test on public roads the Tesla Model S electric car in Elena Lisovskaya's company. Alexander thanked Continental for modern dynamic approach to promoting of knowledge of economy and safety on roads. He noted that the fascinating game format is much more effective, than standard dry and monotonous statement of rules and the facts.

In the video story about an action Elena Lisovskaya drew the attention of the audience that competent installation of tires is not less important, than the choice of suitable model. As explained to her during the interview the director of one of the Russian Ivan Artemyev of the tire centers, the order of tire services in the authorized tire centers is an element of "clever economy" as works are performed by qualified specialists on the high-quality equipment too, and on tires of official partners of producers, the guarantee extends, and, the main thing, upon purchase of a set of tires, as a rule, mounting is applied as a free bonus.

the Following winner from "the happy three" became the motorist by the name of Igor to whom good luck had to test prompt Jaguar F-Type and the sports electric Jaguar I-Pace crossover together with the most popular blogger Sergey Stilov. "The blogger community realizes the responsibility in formation of the correct and safe behavior on roads, - Sergey noted. - Of course, it is easier for us to do it with support of such authoritative companies as Continental".

was lucky the Third winner who is called Alexander too doubly. He made arrivals on the powerful Ja cars

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