Date: 3 months ago   Category: Economy

CEO of "UNL" Bochkovsky: Together with partners from IGT we are ready to modernize the market of lotteries

"The Ukrainian national lottery" together with partners - the leading world company IGT are ready to re-equip the domestic lottery market. It the CEO of "UNL" Andrey Bochkovsky said in an interview to the Dengi edition.

"We and our partners are ready to it though now. However, as well as in other countries, any innovations face legislative regulation. Everything will depend on that how soon the Cabinet will approve license conditions of regulation of lottery activity and as far as they will limit ways of carrying out lotteries", - he said.

As was noted by Bochkovsky, the IGT corporation is the only company in the world which can offer a full range of lottery games, technologies and service.

At the World lottery summit 2018 which came to the end in Buenos Aires recently the IGT stand was organized, proceeding from the concept "The future of the connected game" (The Future of Connected Play). She assumes an opportunity for the player to continue a game in own house, on the run, in transport, in point of retail, on social networks that is where it is convenient to the player and when to it conveniently using the uniform platform.

"It includes the connected non-cash and paperless experience of a game, completely digital service in retail points of distribution and also the personalized experience of the buyer with use of digital and interactive advertizing. All this is possible on the basis of intellectual data processing of behavior of the player. For example, in point of sale the artificial intelligence on the basis of the analysis of appearance can advise a lottery for the player, as a matter of experience games of people with similar characteristics", - Bochkovsky told.

Thanks to this concept, after an exit from point of sale, can continue a game on the mobile device or via messengers as data on a game session remain in a system. It is possible to continue a game in public transport, for example, in the subway or in places with weak communication about the Internet as technologies of caching of data are used. It is possible to begin a game just having seen advertizing, printing or video, having scanned the QR code. Paper instant lotteries offer a game with use of augmented reality (AR) at which the draw can be carried out with 3-D animation for mobile devices and to lose a draw once again to show to friends the successful moment.

"Of course, remains the fundamental principle in such game of the future the concept of the Responsible Game that is the key rule of carrying out lotteries. As all information on a game is stored in the uniform database, the analysis of data allows to reveal risks of an excessive game and to set game limits, or in time to warn about the corresponding risks", - Bochkovsky emphasized.



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