Date: a week ago   Category: Hi-Tech

Apple focuses the attention on services. Why?


The next presentation of Apple if to trust insiders, will be almost completely devoted to software products and services. Analysts of Cewon investment company are sure that emphasis on services at all not accident, but strategically verified step. According to experts, the management of Apple understands that iPhone is already not so interesting to consumers and for this reason the company intends to develop itself in such important direction as services and services. It is quite possible that thus Apple will be able to return former interest in the smartphones.

It is no secret that such services of the company as app store of App Store or the strimingovy musical Music Apple platform brings to the company a considerable part of income. But all this, grows dim in comparison with profit, received from sales of the main product of corporation - iPhone. Analysts of Cewon believe that the attention on services will allow to leave finally from direct dependence sales of devices. For achievements of this purpose, Apple is going to present the stream video service and the updated news service with a paid magazine subscription of popular editions.

However, even without introduction of new services, Apple definitely is where to grow. It has a big cloud service of iCloud, the payment service provider Pay Apple (the commission from each transaction of 0.15%), there is even a service of an expanded guarantee of AppleCare Protection Plan for the main devices of the company. Having rethought some of these services, the company can achieve even more impressive results - if the processed software products are really uncompromising and convenient in use. And in a sense it can help also sales of iPhone, thanks to close integration into an ecosystem of Apple. we Will remind

that for the first quarter 2019 the profit of Apple from services was 10.9 billion dollars (8.8 billion the previous year). If the forecast of experts is true, this figure will double by 2021.

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