Ukraine enters the most interesting pre-election period. On information front line there are already firefights compromising evidences. Soon voters will be overflowed by a stream of scandals, sensations and investigations. It won't influence zealous adherents of this or that candidate. But can seriously confuse undecideds. To make a right choice, it is necessary to know several rules of carrying out PR campaigns and to spend half an hour for the simple analysis. You have ordered For an illustration we will take a fresh dispute because of the Corvalol trademark. I have created warm drops nearly 60 years ago and only the Pharmak company of family of Zhebrivsky releases in Ukraine. Her is once the closest competitor - Darnitsa Zagoriyev has tried to begin production of medicine with the similar name 15 years ago. Pharmakovtsa have seen in it violation of the intellectual rights. Their opponents adhere to logic of Russia which as the assignee of the USSR not willingly supports restrictions for use of old names.
At the previous presidents of the right for the Corvalol trademark in Ukraine kept for its owner. The current head of state isn't sprayed on a trifle. Therefore the co-owner of Darnitsa - to the People's Deputy from the presidential block with very good communications on Bank, it seems, managed to convince several judges of parliament to rise on his party. As they say, it isn't money. Matter in self-affirmation.
On a twist of fate the same situation at the presidential Roshen asserting the rights for the Soviet brands "Kiev Cake" and "Gold Key". It is interesting how will explain why courts don't protect a medicine trademark for 15 UAH, but preserve the name of cake for 300 UAH? But it to a word.
In November case of "Corvalol" will be considered by the Supreme Court therefore both parties try will get public support through mass media.
the Main method of work with media - preparation of theses. That is one main idea has to pass in all information messages. To understand that "work" with your candidate, it is necessary to analyse that write about him and speak. Having spent minutes ten, you will quickly find all publications on one subject, you will be able to make the list of the participating websites of information campaign and even to estimate the spent budget.
In our case search in names of the companies on the Internet allows to make several assumptions and to depict tactics of information policy of the parties.
Darnitsa tries to impair a little image of the opponent charges of trade with Russia, a horror story about rise in price of "Corvalol" and existence of communications in the power in the person of the auditor of NABU Pavel Zhebrivsky. Bloggers and even the People's Deputy participate in the activists project. Pharmak has chosen other tactics: looks for positive subjects, blocking a negative, and writes denials.
So when it became clear that you deal with public relations, is a high time to think over his contents. A monkey with a grenade In the analysis of information from "well-wishers" it is necessary to consider how the authority of the journalist and information resource, and supporting him
the Apple Watch smartwatch saved life to the person again
Date: 2019-02-22 16:00just now
It is not the first case, and the gadget continues to help the owners. When added function of the electrocardiogram (ECG) to Apple Watch Series 4, this innovation at once began to work. The ECG monitor became the new hero who found abnormal rhythms of heartbeat which indicate an atrial fibrillation or fibrillation of auricles at the owner. This s...
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SpaceX removed the private Israeli lunar device in space
Date: 2019-02-22 16:00just now
The probe has to make landing to the surface of the Moon in April, 2019. the Carrier rocket Falcon 9 of the SpaceX company on the night of February 22 successfully started from Cape Canaveral launch site in Florida. of Falcon 9 put the Indonesian communication satellite Nusantara Satu and the lunar device "Bereshit" to orbit (????????????, the...
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Capcom does not plan to release content for Devil May Cry 5...
Date: 2019-02-22 15:00just now
Devil May Cry 5 developers have no plans for release of a series of DLC after a game exit yet. On Twitter the producer of Capcom Matt Walker reported about it. In DmC: Devil May Cry and Devil May Cry 4 there were enough optional suits and weapon which could be received only for real money. The free mode "Bloody Palace" traditional for a series, s...
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Volkswagen presented the updated Multivan
Date: 2019-02-22 16:00just now
The Volkswagen company started updating of T6 family. The Multivan 6.1 minivan is presented to the first. in new design, with virtual devices, the upgraded motor and the whole complex of riding assistants. In the European market of sale Multivan 6.1. will begin this fall. Planned modernization brought to Multivan much the increased radiator latti...
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New Nissan Juke was caught on tests
Date: 2019-02-22 16:00just now
The Nissan company began road tests of the compact Juke crossover of the next generation which has to debut in the summer of 2019. The first espionage photos of a test prototype of a novelty were published by the Carscoops edition. Judging by pictures, new Dzhuk in general will keep the main proportions of a body, narrow head headlights of a char...
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Presented to Volkswagen the restaylinovy Multivan minivan
Date: 2019-02-22 16:00just now
The Volkswagen brand presented the restaylinovy Multivan minivan which underwent the first significant updating from the moment of emergence of cars of the T family of the sixth generation in 2016. The model received slightly changed appearance, an expanded set of the standard and optional equipment and also completely electric modification. of V...
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8 signs of dissonance of a thyroid gland which you ignore ev...
Date: 2019-02-22 15:00just now
In this article eight main symptoms of dysfunction of a thyroid gland, you have to know it, writes shkarec.ru Though it is often ignored, the thyroid gland - is very important, it is connected with many functions of an organism. The thyroid gland is located in a neck, and generally it produces hormones which help to regulate a metabolism. If the w...
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As most to decipher blood test
Date: 2019-02-22 13:0030 minutes ago
If you have no medical education, to you will be to understand blood test interpretation with some difficulty. It is formed not for the patient, and for the doctor is his task to understand what there is written. However will never prevent to have general idea of what is meant by different reductions and tsiferka. At least those which the doctor...
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The woman used a public toilet and got face ulcers
Date: 2019-02-22 10:004 hrs ago
The American washed hands liquid soap from a public toilet and caught a pathogenic bacterium of Klebsiella oxytoca. As reports Daily Mail, on her face deep ulcers developed. Rachelle Star Withers from the State of South Carolina used soap from a dispenser in a toilet of one of restaurants. Soon after that on her face there were rashes which over...
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12 things in the house which want our death
Date: 2019-02-22 16:00just now
The person - a surprising being! How the nature tried to save him what powerful instinct of self-preservation it would not possess, the person throughout all life unconsciously tries to kill himself, destroying other person! We mean even not addictions, hobby for which seriously brings closer death. without realizing of Sami of that, we surround...
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The co-founder of The Monkees group Peter Tork died
Date: 2019-02-22 15:00just now
The American musician died at the age of 77 years. The cause of death of the actor does not reveal. Died one of founders of the American The Monkees pop rock group, the bass guitarist Peter Tork. He died on the 78th year of life. About it it is noted on its Facebook page. Is known that ten years ago to Tork diagnosed one of kinds of cancer - an...
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Kim Kardashyan answered the haters who criticized her sister...
Date: 2019-02-22 15:00just now
On Wednesday 34-year-old Hloye of Kardashyan for the first time was published (she visited opening of PrettyLittleThing's shop in Los Angeles) after news about the next treason of the 27-year-old loved Tristan Thompson. The public, however, met this act ambiguously - about what the basketball player changed a telestar, it became known a day earlier...
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The tractor operator trebled a dreg-race with motorcycles (t...
Date: 2019-02-20 01:003 days ago
The farm vehicle drew attention of police, thanks to the participation in a "unusual" competition on speed. the Police of the English town of Eymsbury arrested the agricultural New Holland T6 tractor with a power of 175 hp which owner competed in a dreg-racing with motorcyclists. Messages of eyewitnesses according to which the five-ton car drove...
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Kawasaki withdraws a batch of the Z900 motorcycles in Europe
Date: 2019-02-19 20:003 days ago
The Japanese producer Kawasaki announced a response of batch of Z900 motorcycles in the European market. As is noted in the announcement of start of the revocable program, all recalled motorcycles - 2018 of release. the Reason of recall - in incorrect installation of a brake contour of a back wheel. Because of it there is a probability of damag...
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Piaggio announced information on the GTS 300 HPE 2019 Vespa...
Date: 2019-02-16 04:006 days ago
The Piaggio company announced the first information on the GTS 300 HPE 2019 Vespa scooter which is the most powerful in the history of the Italian brand - 23.5 hp of Thanks to the newest generation of Magneti Marelli ECU the scooter already conform to the standard evro5 which will come into force in 2020. We can distinguish an all-metal weather-c...
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Style secrets for every day from the German designer
Date: 2019-02-22 16:00just now
Whether it is possible to wear jeans at office? How many aroma of your spirits will colleagues take out? The German expert acquaints with rules and helps to create harmony. Katharina Starlay is a fashion designer and the author of several books about style and fashion. Its guide to questions of fashion "Style secrets" ("Stilgeheimnisse") became alr...
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In Sevastopol prepare amnesty for the "Ukrainian" unfinished...
Date: 2019-02-22 16:00just now
The government of Sevastopol drafted the bill regulating the procedure of commissioning of houses which construction began at the time of Ukraine and does not correspond to town-planning permissions. The press service of the government reports about it. according to the vice governor of Sevastopol Ilya Ponomarev, in the region is 28 problem house...
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Nippon Steel started a new blast furnace on metallurgical co...
Date: 2019-02-22 15:00just now
The Japanese metallurgical corporation Nippon Steel & Sumitomo Metal Corporation (NSSMC) put into operation new blast furnace No. 2 at Wakayama iron and steel works in the western part of the country. the New blast furnace has to replace with old furnace No. 5 of 3700 CBM which will be taken out of service. Thanks to it the volume of smelting of...
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Daughters of the Deputy Prime Minister of the Crimea came to...
Date: 2019-02-22 16:00just now
Daughters of the vice-prime minister of the Crimea Larisa Opanasyuk, Maria and Anna who after 2014 remained to live in Ukraine where they are among popular variety performers and act as the duet under the name "Anna-Maria", accepted the invitation of medzhlisovsky TV channel ATR where they on the show were called by the TV host russophob Roman Skry...
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Sadovyi drove Lviv residents into boondocks and squabbled wi...
Date: 2019-02-22 11:003 hrs ago
The mayor of Lviv, the candidate for President of Ukraine Andrey Sadovyi drove Lviv residents into boondocks and squabbled with the whole country. Such opinion on air of TV channel "112 Ukraine" was expressed by the People's Deputy of Ukraine Andrey Antonishchak. according to him, first of all in the city is responsible for all events the mayor....
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Saakashvili's dogs were hung up on "Golden eagle"
Date: 2019-02-22 10:004 hrs ago
The ex-president of Georgia Mikheil Saakashvili threw on the Maidan of snipers that there were sacral victims, and the coward power instead of investigation and punishment of shooting betrayed "Golden eagle". it in studio of Russia 1 TV channel was declared by the adviser to the head of the National Guard of the Russian Federation Alexander Khins...
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On border with the Crimea caught the young man put on the fe...
Date: 2019-02-22 16:00just now
Staff of Border management of FSB of Russia in the Republic of Crimea at the multilateral automobile check point Armyansk among the general passenger traffic following on entry into the Russian Federation revealed the foreign citizen put since October, 2017 on the federal wanted list. The press service of a pograupravleniye reports about it. So,...
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In the Nikolaev region mined regional department of police
Date: 2019-02-22 15:00just now
Yesterday, on February 21, about ten o'clock in the evening to line 102 the unknown called and assured that the building of the New Odessa regional department of police is mined. There, on Fedor Osadchiy Street, 21, immediately went the relevant services, including 21 fighters from the 21st rescue and fire fighting part. By 23:40 employees of the...
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The pressed change: in Kiev near the subway broke the head t...
Date: 2019-02-22 14:00just now
Unknown attacked and cruelly beat the known dogkhanter of Alexey Svyatogor near the Kiev Lukyanovskaya metro station. Is known that an incident occurred in the evening on Thursday, February 21, on the end of a meeting in Shevchenkovsky regional court of Kiev where considered Svyatogor's case. we Will note , the man was put on the wanted list and...
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Dynamo modestly beat Olympiakos in Kiev and left in 1/8 fina...
Date: 2019-02-22 15:00just now
Kiev Dynamo needed to achieve in native walls a victory or at least a draw with the acceptable score (0:0 or 1:1). And Khatskevich's team successfully solved in the field of NSK "Olympic" this task, having pleased the fans in an opening match with the minimum victory 1:0 over the most titled club of Greece. Let's remind that on February 14 in Pirae...
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NBA: results of matches on February 21
Date: 2019-02-22 14:00just now
Six matches of the regular championship were held in the National Basketball Association. Philadelphia 76 - Miami Heat - 106:102 (29:21, 28:29, 16:25, 33:27) MX: Wade - 19, Veyters - 18 of FS: Harris - 23 11 selections, Simmons - 21 Cleveland Kavalyers - Phoenix Sanz - 111:98 (23:28, 32:23, 22:21, 34:26) of FS: The booker - 30, Aubree - 2...
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In SK "Viking" in Kamensk there took place the friendly voll...
Date: 2019-02-22 13:0030 minutes ago
On February 20 in the sports Viking complex which is at office of social adaptation of the territorial center of the Southern area Kamensk the friendly meeting on volleyball among youthful teams took place. participated In competitions the team of pupils of SK "Viking", and team of the Kamensk professional lyceum, pupils of the trainer-teacher Se...
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On the eve of March 8 of the city of Dnepropetrovshchina can...
Date: 2019-02-22 16:00just now
DTEK the Dnieper power supply networks once again threatens to disconnect utility company "Aulsky conduit" which is subordinated to the Dnipropetrovsk regional council from power supply. Shutdown is planned for March 5, 2019. according to power engineering specialists a debt of the Aulsky conduit makes 196.8 million UAH. At the same time the ente...
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Investments into Ukraine increased by 8%
Date: 2019-02-22 15:00just now
In 2018 foreign investments began to come to Ukraine actively, and following the results of last year the volume of direct investments in the Ukrainian economy increased by record 8%, having reached 2.5 billion dollars. As reports Newsmir.info with reference to UNN, such statement was heard from Maxim Nefedov, the Deputy Minister of Economic Deve...
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The Privatbank gave clients important information
Date: 2019-02-22 14:00just now
The national bank Privatbank reported to clients that it for convenience of clients increased network of POS terminals for reception of non-cash and contactless payment of goods and services. It is said in the statement of the area manager of service of trade enterprises Evgeny Vasiltsev. "Allow to start modern payment decisions reception of non-...
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